The objectives of this second paper in our Accountability series are, first, to make the case for specifically incentivising organisational accountability and, second, to provide specific suggestions for what such incentives might be. Importantly, the objective in promoting an approach of incentivising accountability is not to weaken or hinder the powers of data protection authorities (DPAs) and, consistent with CIPL’s 2017 discussion paper “Regulating for Results – Strategies and Priorities for Leadership and Engagement” (Regulating for Results), the paper enables DPAs to use other tools in their regulatory toolbox to enable good data practices and compliance.